PHASE 1: FOUNDATION.APP DROP
10 images from Emergence 001 are released on Foundation.app and auction sale period commences. Public announcement follows, and away we go.
PHASE 2: POST-RELEASE EMERGENCE COMMUNITY
When Promise Land becomes 25% sold, a Discord channel will be made for the Promise Land community. News and updates will be shared with collectors and friends, and collectors will have an exclusive private channel to be used for discussion. Members of this discord will be privy to exclusive opportunities, updates, and advance pre-sale opportunities for future drops. Here, the artist and collectors will have a space to discuss promotion strategies to encourage secondary sales after all work is sold out. And collaborations for building the future of this project in the NFT space can occur. Secret rewards for early-stage collectors will be distributed.
The release of this collection also coincides with the release of the book published by SPBH Editions, an influential photobook publisher that has seen past artists go on to achieve high-profile opportunities such as inclusion in MoMA' s annual New Photography exhibition, the Whitney Biennial, and international photography festivals throughout Europe and the Americas.
Parallel to my promotion of Promise Land in the NFT space will be IRL activities, exhibitions, and press that will drive forward the profile of this project for years to come.
PHASE 3: THE FUTURE
Successful sales of this project will allow me to transition to full-time artistic production. The Promise Land community will have the opportunity to follow my activities closely, receive advanced viewings of new projects, and be given first-chance opportunities to collect future work I produce. I will remain dedicated to building community around Promise Land along with future projects. There will be fam.